Unica’s NetInsight is the best web analytics software ever!
A few reasons why it works so well for us:
- It allows us to host our own data on our own servers so we don’t share important metrics and conversion data with prying eyes.
- Our NetInsight installation is log file based so we don’t use Javascript code which can sometimes slow page loading times.
- It’s possible to create customised campaigns for every conceivable marketing initiative.
- You can plug-in external data sources and extend the NetInsight database.
- Unica are a talented, accomodating company and whilst they have many big clients they still have time for small business like Sky Rocket Inc..
Dashboards
NetInsight comes with lots of pretty graphs which are arranged into various dashboards. And you can create your own custom dashboard and focus on metrics that are important to you.
Robots & spiders
Because NetInsight uses your website log-files it can report on robots and spiders. This gives you great visibility into how active the search engines are on your site. It also alerts you to non-human script visits, content-scrapers and hacks.
Automatic marketing adjustments
You can also apply customised business rules to NetInsight to trigger various marketing events such as PPC adjustments, special offers, email newsletter and direct mail.
Landing page click-maps
Exactly measure how hot certain area of your landing page are.
Filters
One of my favourite features of NetInsight are the filters. ANY metric can be a filters, and ANY filter can be added on-the-fly to ANY report. It’s super powerful and I don’t know of ANY other analytics program that can match this.
Drilling-Down
Everything report in NetInsight has a hierarchy, and as such you drill down through this hierarchy to refine the data. You can also drill-through from onw report to another creating whole new dimensions for your data.
Date comparison
Easily compare 2 dates in 1 report.
Typed-in search queries
NetInsight can show exactly what people are typing-in to search engines. If you run PPC campaigns you can see how these terms relate to your paid keywords and use this information to improve your campaign.
A/B testing
A/B test anything! Create customise data sets and see them side-by-side.
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{ 1 comment… read it below or add one }
Really useful, I was comparing analytics providers and its difficult to know who to choose. Google analytics do seem to have access to a little too much data for my liking, a bit big brother!