by JCMarch 18, 2009
Rocket Fuel
This Find Out How page on the Apple site is good for newbies and experts alike. For instance, I didn’t know about how extensive the PDF support is, and whilst I already use AirTunes not enough people understand how wicked it is.
Tagged as:
apple,
mac,
OS X
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by JCMarch 15, 2009
Online Marketing
Google Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.
This is the most informative Google have ever been about their complex ad rank system and the influence of CTR, Quality Score and relevancy.
Tagged as:
adwords,
google,
ppc
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