Click fraud is relatively under-control on Google AdWords, but it seems at Facebook it’s rife! Facebook need to get this under-control soon as click-fraud creates very negative PR for their advertising products.
I can testify that when trying to sell PPC campaigns to potential clients, the one thing they have all heard of is click fraud. At Sky Rocket Inc. we manage this by keeping a very close eye on the conversion rate for our clients.
More at Techrunch: Facebook Click Fraud 101.
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