Yahoo (and its competitors) make adjustments to CPC payments out to publishers based on the perceived “quality of traffic.” Supposedly these payments are credited to advertisers, but there is really no way to know. The changes Yahoo implemented appear to make more dramatic adjustments to outbound payments.
via Yahoo Expands Quality Based Pricing. Translation: Publishers Get Less.
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- AdWords Quality Score
- How much effort to recover a low quality adwords account?
- Yahoo Offers Analytics—To Advertisers
- Landing Page Quality Update: Christmas Comes Early for Doc
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