The act of making chalk marks on outdoor surfaces (walls, sidewalks, buildings, sign posts, trees) to indicate the existence of….

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What is warchalking? – A Word Definition From the Webopedia Computer Dictionary

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WordPress Theme Barbados Phone Book

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It turns out that the British Airways UK customer relations helpline was closed. So I called the US British Airways customer relations. Although the latter could not assist me because my booking was made with the Ba.com UK website they advised me that it wasn’t a problem, it wouldn’t cost anything, that they would make a note of my call and to wait until the next day and call the UK customer relations when the helpline was open again. I thought great, fantastic response, filled with confidence, I’ll fix my flights in the morning!

The next day…

Sorry sir you cannot change your booking without it costing you an extra £130! What?! (knowing full well it actually costs £90)

But it was an honest mistake. The lady from British Airways Customer Relations in the US said it would not be a problem.
Surely you have some flexibility when you make a mistake and try to amend that error with in 5min?

The response was like a robot.
No,
No,
No Sir,
British Airways cannot do anything.
I’m a brain dead operator who cannot be bothered to help or understand.

Not very helpful at all.

Can I speak to your manager please? (thinking they may be more sympathetic and could possibly over ride the operators scripted response.

No I will not escalate this problem.

What?!

That got me angry!

I’ve been a loyal British Airways customers for over 5 years now, booking flights here and there and more recently quite a few more. This obviously counts for nothing.

So I went back online, payed the extra £90 (not £130) to change the date of my ticket. I then jumped on to my blog to moan and rant about them.

I feel a little better now for the rant. It’s good to to talk!

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British Airways Customer Relations Suck!

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Yahoo Delays Moving Ads To Microsoft’s AdCenter | ITProPortal.com

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Writting Effective Ads

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Google Testing Instant Previews On Ads (Here’s What It Looks Like)

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More clarity in AdWords for advertisers affected by landing page policy

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More clarity in AdWords for advertisers affected by landing page policy

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5. Quality Score – Ad Center, where do we stand?

As we all know Microsoft’s Ad Center introduced their own version of Quality Score very recently. Most advertisers frustratingly saw a massive drop in impression share, clicks and spend. Although Ad Center support can be very helpful and easier to deal with than adwords support, some very common repsonses were coming back that led me to believe they had no idea about their own quality score system. Answers to questions were very vague, and their solutions were not the ones we wanted to hear.

Time will tell while we all get to grips with the new system. One thing is for certain is that Ad center is no easy traffic source that it once was. That said it is still ever increasing in its market share.

It now seems clear that the good old days of buying broad keyword terms in Ad Center are gone. They have adopted a Google style Quality Score algorithm. Annoying? Yes.

But we had better just get used to it the way we did with Google.

How do I get a good quality score and get my campaigns spending like the old days?

It’s fairly simple really, once you you let go of the old ways of running your ad center account.

It’s time for a spring clean!

• clean up you keyword list, get rid of all none performing keywords. This means keywords with a low ctr and zero clicks. Too many non performing keywords will a have impact on your relevancy. Get rid of broad keywords or at least some of them, turn on exact and phrase match. Focus on high CTR keywords and try and expand upon them.
• Stuff your landing page with relevant keywords.
• Have lots and lots and lots of relevant content on you landing page.
• Ad text. Ad text can always be improved, create lots of ad text variation. Re submitting your ads for approval after completing the above points can improve you campaigns performance and might just get them spending again.

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Quality Score – Ad Center, where do we stand?

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Ad Center Help and Tips

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Microsoft Ad Center Help & Tips

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Macbook Fan Noise Solved!

For me it was a pending job for my printer, once the job was deleted the fan noise on my Macbook died down!

Check this link for the same issue and other Macbook Fan problems and options

Nathan’s Pipe: MacBook Fan Noise Solution or Solved!.

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Nathan’s Pipe: MacBook Fan Noise Solution or Solved!

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