From the category archives:

Online Marketing

The time has come to re-brand this site!

As a company we are doing more development, WordPress and social network work these days, and whilst we still do a lot of marketing with AdWords, we need a new website that works better for us.

So, we’ve bought a new domain name: necessarymaterials.com, but how do we re-brand and keep all the nice link juice and SEO flowing? We need to maintain all of the Sky Rocket posts and traffic under this new brand and domain name.

If anyone has any tips or tutorials for this, please let me know in the comments…

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Web page scraping

Why would you want to scrape data from AdWords when Google provide an API and email reports? Well, managing a number of different AdWords accounts for various clients can be challenging. It can be very time consuming logging into individual accounts and checking stats on a daily basis. The AdWords API is good, but not always suitable for certain client accounts. Email reports are nice, but you still have to collate the emails from your inbox. Often the best way to download specific stats into one file is to build a web page scraper. Using a scrape script provides you with a lot more flexibility, and allows you to focus on exactly the sort of information you think is important.

Recently, we discovered a neat little Ruby library called Mechanize. Mechanize does an excellent job of navigating forms, pages and links and extracting data.

Here is an example AdWords spend scrape script to get you started…

require 'rubygems'
require 'mechanize'

adwords_accounts = [
	["adwords1@skyrocketonlinemarketing.com", "password"]
]

total_accounts = adwords_accounts.length

(0..total_accounts-1).each do |i|
	puts "#{adwords_accounts[i][0]}"
	agent = Mechanize.new
	agent.get("https://adwords.google.com")
	puts "#{adwords_accounts[i][0]}: #{agent.page.title}"
	sign_in_form = agent.page.forms[1]
	sign_in_form.Email = adwords_accounts[i][0]
	sign_in_form.Passwd = adwords_accounts[i][1]
	page = agent.submit(sign_in_form, sign_in_form.buttons.first)
	puts "#{adwords_accounts[i][0]}: #{agent.page.title.gsub(/\n/,' ')}"
	agent.get("https://adwords.google.com/select/snapshot")
	puts "#{adwords_accounts[i][0]}: #{agent.page.title.gsub(/\n/,' ')}"
	if agent.page.title == "Redirecting"
		agent.get("https://adwords.google.com/select/snapshot")
		puts "#{adwords_accounts[i][0]}: #{agent.page.title.gsub(/\n/,' ')}"
	end
	stats_title = agent.page.at(".stats-title").text
	stats_clicks = agent.page.at("tr:nth-child(1) .stats-data").text
	stats_imps = agent.page.at("tr:nth-child(2) .stats-data").text
	stats_cost = agent.page.at("tr:nth-child(6) .stats-data").text
	puts "#{adwords_accounts[i][0]}: #{stats_title} #{stats_imps} #{stats_clicks} #{stats_cost}"
	puts "\n"
end

To get this to work, all you need to do is enter your account information on line 5. If you then want to use this for more accounts, simply add them to the adwords_accounts array.

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List of web sites with high Page Rank.

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Google PageRank Checker – Check Google page rank of any web pages.

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Bing, Yahoo Nibble At Google | WebProNews.

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Was just sent another 20 FREE AdWords coupons by Google.

  • Y2BJ-V43E-NG65-8VAY-WDW
  • Y2BJ-UYZA-EWL2-2C6T-3KN
  • Y2BJ-UWV8-FVWJ-F39Z-QRW
  • 522Y-HHFN-TR9C-9GBT-BP6
  • Y2BJ-UR37-P4BU-QKW3-QRN
  • Y2BJ-UNEW-CSUY-DYPY-6YW
  • 522Y-HGL9-H3EW-8KKR-D3W
  • Y2BJ-UHC2-WEVP-LZJR-5KW
  • 522Y-HG27-39F3-4RXP-LMN
  • Y2BJ-UBRA-FXP3-6MC7-MDW
  • Y2BJ-U8W8-KFHG-KDZM-MQE
  • 522Y-HFCE-CKRP-7QFG-A3W
  • Y2BJ-U3D7-5DPK-73C2-VSE
  • Y2BJ-TYRX-FHSY-N6AS-H8E
  • Y2BJ-TVWG-AE66-JLT7-L8W
  • Y2BJ-TTBP-9J2U-MQKG-R66
  • Y2BJ-TQYE-NSQF-MPA7-9W6
  • 522Y-HDT3-95ZQ-A78A-TL6
  • Y2BJ-TKJ6-CLKY-KKUQ-YQN
  • Y2BJ-TG7Z-CTQB-K9LB-EE6

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Google have very kindly given us £1,000 worth of free AdWords vouchers. These are freely available to Sky Rocket Online Marketing visitors on a first come, first serve basis.

These coupons can only be used on new accounts, one per account. They will expire on March 30th, 2010.

This is great opportunity to test out buying PPC traffic to your site. Of course, if you would like further assistance with your campaigns, please don’t hesitate to get in-touch with us.

AdWords is Google’s flagship advertising product and main source of revenue. AdWords advertisers specify the words that should trigger their ads and the maximum amount they will pay per click. When a user searches Google’s search engine on www.google.com or the relevant local/national google server (e.g. www.google.co.uk for The United Kingdom), ads (also known as creatives by Google) for relevant words are shown as “sponsored links” on the right side of the screen, and sometimes above the main search results.

AdWords is an extremely powerful to for driving targeted traffic to your site, and potential targeted customers to your products. There are many posts on this website about Google AdWords, so browse around if you would like to learn more about PPC advertising with AdWords.

Coupons

  1. 5RHE-7BZX-V84C-899C-LW
  2. DPE4-2HU5-3VEZ-AFBJ-RRN
  3. DPE4-2EGK-MZMU-A5BE-99E
  4. 37CT-TNDK-UYLD-76FQ-MVE
  5. DPE4-295H-NN63-KRHS-Y6W
  6. DPE4-26J9-VMVK-CUMH-C86
  7. 37CT-TMLB-R34J-2967-VGN
  8. DPE3-ZZKB-M5TA-YK9C-RGE
  9. DPE3-ZWEN-4B87-QEKK-GPE
  10. DPE3-ZTUE-2F59-VEU2-LMN
  11. DPE3-ZQV6-M34W-TXDT-MYW
  12. 37CT-TL5G-FXH6-ULUE-656
  13. DPE3-ZKPV-9ZPV-SHFS-BME
  14. 37CT-TKNV-N9GG-SLP7-YGN
  15. 37CT-TKAJ-VGE8-3WAF-JFW
  16. DPE3-ZBKR-9MTQ-DB6J-V7E
  17. 37CT-TJRK-L5TE-SNV5-GTW
  18. DPE3-Z67D-T8M9-SRF7-4JE
  19. 37CT-TJ6D-QUZN-S36H-VVE
  20. 37CT-TJ34-R6EY-Y9C9-TGE

If you find that your first choice of voucher does not work, please try another one from the list above. I will update this post and cross-out the spent vouchers soon…

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Don’t panic. Determine the source of the problem. Contact Google reps (who may not be able to share very much, but if you are a conscientious business, may sympathize) to ask for a manual review.

via Landing Page Quality Update: Christmas Comes Early for Doc.

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Google Analytics Blog

via Holiday Bonus: More Great Features.

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Sign-up to Ad.ly and make some money from your Tweets!

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