Recently, we discovered a neat little Ruby library called Mechanize. Mechanize does an excellent job of navigating forms, pages and links and extracting data.

Here is an example AdWords spend scrape script to get you started…

require 'rubygems'
require 'mechanize'

adwords_accounts = [
	["adwords1@skyrocketonlinemarketing.com", "password"]
]

total_accounts = adwords_accounts.length

(0..total_accounts-1).each do |i|
	puts "#{adwords_accounts[i][0]}"
	agent = Mechanize.new
	agent.get("https://adwords.google.com")
	puts "#{adwords_accounts[i][0]}: #{agent.page.title}"
	sign_in_form = agent.page.forms[1]
	sign_in_form.Email = adwords_accounts[i][0]
	sign_in_form.Passwd = adwords_accounts[i][1]
	page = agent.submit(sign_in_form, sign_in_form.buttons.first)
	puts "#{adwords_accounts[i][0]}: #{agent.page.title.gsub(/\n/,' ')}"
	agent.get("https://adwords.google.com/select/snapshot")
	puts "#{adwords_accounts[i][0]}: #{agent.page.title.gsub(/\n/,' ')}"
	if agent.page.title == "Redirecting"
		agent.get("https://adwords.google.com/select/snapshot")
		puts "#{adwords_accounts[i][0]}: #{agent.page.title.gsub(/\n/,' ')}"
	end
	stats_title = agent.page.at(".stats-title").text
	stats_clicks = agent.page.at("tr:nth-child(1) .stats-data").text
	stats_imps = agent.page.at("tr:nth-child(2) .stats-data").text
	stats_cost = agent.page.at("tr:nth-child(6) .stats-data").text
	puts "#{adwords_accounts[i][0]}: #{stats_title} #{stats_imps} #{stats_clicks} #{stats_cost}"
	puts "\n"
end

To get this to work, all you need to do is enter your account information on line 5. If you then want to use this for more accounts, simply add them to the adwords_accounts array.

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Scrape data from AdWords with Ruby Mechanize

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Another 20 FREE AdWords coupons!

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These coupons can only be used on new accounts, one per account. They will expire on March 30th, 2010.

This is great opportunity to test out buying PPC traffic to your site. Of course, if you would like further assistance with your campaigns, please don’t hesitate to get in-touch with us.

AdWords is Google’s flagship advertising product and main source of revenue. AdWords advertisers specify the words that should trigger their ads and the maximum amount they will pay per click. When a user searches Google’s search engine on www.google.com or the relevant local/national google server (e.g. www.google.co.uk for The United Kingdom), ads (also known as creatives by Google) for relevant words are shown as “sponsored links” on the right side of the screen, and sometimes above the main search results.

AdWords is an extremely powerful to for driving targeted traffic to your site, and potential targeted customers to your products. There are many posts on this website about Google AdWords, so browse around if you would like to learn more about PPC advertising with AdWords.

Coupons

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If you find that your first choice of voucher does not work, please try another one from the list above. I will update this post and cross-out the spent vouchers soon…

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AdWords vouchers £50 free for all

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Don’t panic. Determine the source of the problem. Contact Google reps (who may not be able to share very much, but if you are a conscientious business, may sympathize) to ask for a manual review.

via Landing Page Quality Update: Christmas Comes Early for Doc.

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via Holiday Bonus: More Great Features.

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Your potential customers decide to visit your website based solely on what they see in your ads when they type in a search query, so ad texts play a crucial role in determining the success of your AdWords advertising.

In the video below we share with you our best practices for creating winning ad texts. These will provide you with ideas to test when writing your ads, which will help to differentiate your business from the crowd and drive even more relevant traffic to your website!

via Google – Better ad texts, better performance.

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