Here’s a quick tip to save you the time that I spent learning how to do this.
1 From Adwords Editor export your chosen campaign in .csv file format. With this one file you’ll be able to cut and paste all the relevant data over to adCenter.
2. In adCenter througout the create campaign, adgroup and ad set-up you get the option to import a whole campaign, adgroup or ads. To do this adCenter requires you to use their .csv or Excel templates.
3 You’ll see the option to download these templates every time you select import campaign or import adgroup etc.
Example.
4 Go through the process of creating new campaigns and adgroups in order to get to these templates. Download each template for Campaign, adgroup and ads, name them and save them, you’ll be using them a lot..
5 Next you have to transfer the data from your exported csv files from AdWords editor on to the templates you got from adCenter. The data has to be put into the templates in exactly the right way as shown in the template files.
adCenter template for ads..
6 You can try to do whole campaigns at a time, but I would recommend not to do this if your new to adCenter like myself. There can be a lot of data to transfer and it does get confusing and you’ll probably find that adCenter won’t upload your campaign properly, or at all.
Also note that it won’t upload any negatives you have in a chosen campaign, it will instead upload them as normal keywords. Little bit a annoying! So your negs will have to be entered separately later.
So what I did was to upload separately the Campaign, then the adgroup, and then the ads. Takes a bit of time but if you stick to the format of the templates it goes quite smoothly.
Also note that when filling in the required fields for your ads, adcenter has one less description filed than AdWords. In adCenter they have one description field but with the ability to put in 70 characters.
So be aware of this when you are pasting ad data from AdWords to your adcenter ad template. You have to join the descriptive fields from AdWords and put them into the one field that adCenter gives you.
AdWords.
adCenter.
In uploading campaigns in this manor I found it to all come together in the end, there are a few annoyances with adCenter like the negatives explained earlier and its interface and tools are nothing compared to Adwords. However I’m gving it a try to see how much traffic I can draw from it and at what cost, compared to the same campaigns I have running in Adwords. We shall see…
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