Google Analytics Blog
via Holiday Bonus: More Great Features.
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3 amazing articles on search analytics and testing in A List Apart: Issue 292.
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This new Event Tracking function now available in Google Analytics is pretty cool. It allows you track off-site clicks from your website. So you can get more insight into where your users are going when they leave your site.
Now, it would be really cool if there was a WordPress plugin out there that would automatically add the necessary Javascript to track every outbound click on your site.
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A friend of mine emailed this morning asking why the blog I told her to set-up for her company isn’t doing very well. She is frustrated because she is writing good posts but her Page Rank score is still stuck on 0.
I post my advice here for her and for others….
PR is complicated, sure time is a factor, but so are a number of other things. You’re best off looking at analytics and looking at individual hits for the time being (next 6 months).
You need to start looking at the traffic in more detail, did you ever install any analytics? Like we suggested…
To make you feel better: PickupPal.com has a page rank of 5 (very high) and that took 8 months and a lot of hard work and budget. Skyrocket has a lower PR, but we still get a considerable amount of traffic.
There is a lot more you can do; should be doing; and paying us to help you do. The following is listed in order of priority:
- Install and use analytics (WordPress Stats, Google Analytics or NetInsight)
- Be more open with your company’s content (you haven’t really done this yet…)
- Add something to the Blogosphere that isn’t already out their
- Give something valuable away for free
- Write posts every single day
- Your WordPress account could do with being tuned and a number of plugins need to be installed that will help the user experience and your SEO ranking (we can help with this)
- Design a WordPress theme that is in tune with your companies brand (we can help with that)
- There are many styles of post that can be more attractive to readers. A classic one is the list post, or “10 best ways to get a job”. Something about a numbered bullet list of advice stuff seems to work. You’ve probably seen similar posts on other blogs: “10 best Firefox plugins”, “100 best WordPress themes”. These types of posts do perform better than the average.
Does that help, Emma?
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Unica’s NetInsight is the best web analytics software ever!
A few reasons why it works so well for us:
- It allows us to host our own data on our own servers so we don’t share important metrics and conversion data with prying eyes.
- Our NetInsight installation is log file based so we don’t use Javascript code which can sometimes slow page loading times.
- It’s possible to create customised campaigns for every conceivable marketing initiative.
- You can plug-in external data sources and extend the NetInsight database.
- Unica are a talented, accomodating company and whilst they have many big clients they still have time for small business like Sky Rocket Inc..
Dashboards
NetInsight comes with lots of pretty graphs which are arranged into various dashboards. And you can create your own custom dashboard and focus on metrics that are important to you.
Robots & spiders
Because NetInsight uses your website log-files it can report on robots and spiders. This gives you great visibility into how active the search engines are on your site. It also alerts you to non-human script visits, content-scrapers and hacks.
Automatic marketing adjustments
You can also apply customised business rules to NetInsight to trigger various marketing events such as PPC adjustments, special offers, email newsletter and direct mail.
Landing page click-maps
Exactly measure how hot certain area of your landing page are.
Filters
One of my favourite features of NetInsight are the filters. ANY metric can be a filters, and ANY filter can be added on-the-fly to ANY report. It’s super powerful and I don’t know of ANY other analytics program that can match this.
Drilling-Down
Everything report in NetInsight has a hierarchy, and as such you drill down through this hierarchy to refine the data. You can also drill-through from onw report to another creating whole new dimensions for your data.
Date comparison
Easily compare 2 dates in 1 report.
Typed-in search queries
NetInsight can show exactly what people are typing-in to search engines. If you run PPC campaigns you can see how these terms relate to your paid keywords and use this information to improve your campaign.
A/B testing
A/B test anything! Create customise data sets and see them side-by-side.
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We measure everything we do; we keep very fine notes on every cent we spend of your advertising budget. We prepare reports for you that tell you exactly what you have got for your money. How much traffic, sign-ups, registered users, whatever; remember you set the goals! If you use us you will gain more insight into how much these goals are worth to you, and you will be able to compare our reports to your other marketing efforts.
One the main tools we use to manage all this stuff is Unica’s NetInsight. NetInsight is a powerful log-file-based web analytics tool. It can be tailored to manage all kinds of conversion events and is highly configurable.
The market leading analytics tool is Google Analytics, NetInsight beats the Google product in two very important ways: firstly, it uses log-files which means you don’t have to install additional code on your pages which in Google’s case often slow down the load time; secondly, NetInsight frees you to track any type of web traffic whereas Google Analytics is much more restrictive.
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