A friend of mine emailed this morning asking why the blog I told her to set-up for her company isn’t doing very well. She is frustrated because she is writing good posts but her Page Rank score is still stuck on 0.
I post my advice here for her and for others….
PR is complicated, sure time is a factor, but so are a number of other things. You’re best off looking at analytics and looking at individual hits for the time being (next 6 months).
You need to start looking at the traffic in more detail, did you ever install any analytics? Like we suggested…
To make you feel better: PickupPal.com has a page rank of 5 (very high) and that took 8 months and a lot of hard work and budget. Skyrocket has a lower PR, but we still get a considerable amount of traffic.
There is a lot more you can do; should be doing; and paying us to help you do. The following is listed in order of priority:
- Install and use analytics (WordPress Stats, Google Analytics or NetInsight)
- Be more open with your company’s content (you haven’t really done this yet…)
- Add something to the Blogosphere that isn’t already out their
- Give something valuable away for free
- Write posts every single day
- Your WordPress account could do with being tuned and a number of plugins need to be installed that will help the user experience and your SEO ranking (we can help with this)
- Design a WordPress theme that is in tune with your companies brand (we can help with that)
- There are many styles of post that can be more attractive to readers. A classic one is the list post, or “10 best ways to get a job”. Something about a numbered bullet list of advice stuff seems to work. You’ve probably seen similar posts on other blogs: “10 best Firefox plugins”, “100 best WordPress themes”. These types of posts do perform better than the average.
Does that help, Emma?
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