by JCJanuary 10, 2009
Online Marketing
In a regulatory filing with the Securities and Exchange Commission, Google said it had 1 million advertisers as of 2007. If history is any guide, we can expect the number to be much higher now. The number of advertisers on Google has grown at a steady clip, from 89,000 in 2003, to 201,000 in 2004, [...]
Tagged as:
adwords,
cpc,
google,
keywords,
paid traffic,
ppc,
quality score,
sem
Read the full article →
by BillySeptember 18, 2008
Online Marketing
Paid traffic
Paid traffic is online traffic that is bought, commonly referred to as PPC (Pay-Per-Click), CPC (Cost-Per-Click), CPM (Cost-Per-1,000-Impressions) & CPA (Cost-Per-Acquisition).
Benefits:
Immediate results
Unlimited keywords
Keywords are flexible
Daily budget can be easily controlled
Paid traffic generally converts much higher than Organic
More control over ad copy
More control of ad placement
Only small design and code changes required on the [...]
Tagged as:
cpa,
cpc,
cpm,
organic traffic,
paid traffic,
ppc,
sem,
seo
Read the full article →
