Paid traffic is online traffic that is bought, commonly referred to as PPC (Pay-Per-Click), CPC (Cost-Per-Click), CPM (Cost-Per-1,000-Impressions) & CPA (Cost-Per-Acquisition).

Benefits:

• Immediate results
• Unlimited keywords
• Keywords are flexible
• Daily budget can be easily controlled
• Paid traffic generally converts much higher than Organic
• More control over ad copy
• More control of ad placement
• Only small design and code changes required on the site

Disadvantages:

• The costs can increase as competition increases
• Certain verticals such as Real Estate and Travel can be very competitive

Organic traffic

Organic traffic can come from people typing-in your URL to a browser, finding you in organic search listings on sites like Google or seeing your link on 3rd-party sites. As you can’t directly buy organic traffic, there are ways to make your site more likely to receive it; this process is loosely referred to as SEO (Search Engine Optimisation).

Benefits:

• It’s Free!
• If you get to the top of the organic search results on Google for a popular keyword you can get incredible volumes of traffic

Disadvantages:

• Not instant, can be a time-consuming process sometimes requiring a major website re-design
• Ranking can not be estimated precisely
• Expensive to implement
• Ranking is subject to change without warning
• SEO is Voodoo; a mysterious and somewhat underground practice. This is because certain SEO practices are deliberate attempts to fool search engines
• Search engines (Google) frown on certain SEO practices because they can effect the validity of their organic listings

Post from: Sky Rocket

Paid traffic vs organic traffic

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