More Proof: Facebook for the Rich, MySpace for the Poor.
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Click fraud is relatively under-control on Google AdWords, but it seems at Facebook it’s rife! Facebook need to get this under-control soon as click-fraud creates very negative PR for their advertising products.
I can testify that when trying to sell PPC campaigns to potential clients, the one thing they have all heard of is click fraud. At Sky Rocket Inc. we manage this by keeping a very close eye on the conversion rate for our clients.
More at Techrunch: Facebook Click Fraud 101.
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Facebook appears to have become a real challenger to these Internet juggernauts, who are relatively old compared to the social network that started out in 2004 as a university student-only service and only really opened up to the public in September 2006.
Compete: Facebook US Traffic Nearing Google, Yahoo.
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I like the idea of having one single log-in for multiple websites, it would make a life a lot easier. So, to hell with the consequences.
I also hope that Facebook win the single log-in war that is currently raging between themselves, Microsoft, MySpace, Google and OpenID. This is because I think Facebook understand the social scene in a more profound way than the competition. If for example; Google or Microsoft win the the ID war their ID products will almost certainly be reststrictive or full of bugs.
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Initially, we saw some great traffic from our Facebook ads, but then out-of-the-blue the traffic stopped:
Of course, we emailed Facebook for an explanation, and of course, Facebook provided us with an unsatisfactory and somewhat greedy answer:
Please note that you are not guaranteed any number of clicks or impressions. For any given ad unit, we select the best ad to run based on the cost per click or cost per thousand impressions and ad performance. Therefore, if you are not receiving as many clicks or impressions as you would like, we suggest increasing your maximum cost per click or maximum CPM. We also suggest making sure your ad is as relevant as possible by targeting your ad to the most appropriate audience. Your ad is more likely to perform better and continue running successfully if it is being displayed to the users who are likely to be the most interested in your ad and click on your ad.
Considering the fact the that we had made no changes to our ads, either the Facebook PPC advertising marketplace got dramatically more competitive on Feb 27th, or Facebook are trying to squeeze more money out of us.
Feeling sporting, we took Facebook’s advice a few days later and upped our bids to above their suggested bid price, unfortunately this did not provide our ads with anymore impressions.
There’s a lot of great, engaged and relevant traffic on Facebook, and their demographic targeting is probably the most advanced of any PPC advertising product out there; however, the kinds of fluctuations outlined above make their system incredibly hard to work with.
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