Posts tagged as:

google

Matt Cutts: How Google Deals With Web Spam – BusinessWeek

by adminOctober 5, 2009 Online Marketing

Matt Cutts: How Google Deals With Web Spam – BusinessWeek.

Tagged as: google, search quality, web spam

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Facebook click fraud

by JCJune 26, 2009 Online Marketing

Click fraud is relatively under-control on Google AdWords, but it seems at Facebook it’s rife! Facebook need to get this under-control soon as click-fraud creates very negative PR for their advertising products.
I can testify that when trying to sell PPC campaigns to potential clients, the one thing they have all heard of is click fraud. [...]

Tagged as: facebook, google, ppc, sem

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AdWords ad text video

by JCJune 24, 2009 Online Marketing

More AdWords videos here.

Tagged as: adwords, google, paid traffic, ppc, sem

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AdWords account structure video

by JCJune 24, 2009 Online Marketing

More AdWords videos here.

Tagged as: adwords, google, ppc, sem

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AdWords keyword expansion video

by JCJune 24, 2009 Online Marketing

More AdWords videos here.

Tagged as: adwords, google, ppc

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Google for Advertisers

by JCApril 29, 2009 Online Marketing

An informative mini-site for small business owners: Google for Advertisers.

Tagged as: google

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AdWords ad rank video

by JCMarch 15, 2009 Online Marketing

Google Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.
This is the most informative Google have ever been about their complex ad rank system and the influence of CTR, Quality Score and relevancy.

Tagged as: adwords, google, ppc

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1 million AdWords advertisers in 2007

by JCJanuary 10, 2009 Online Marketing

In a regulatory filing with the Securities and Exchange Commission, Google said it had 1 million advertisers as of 2007. If history is any guide, we can expect the number to be much higher now. The number of advertisers on Google has grown at a steady clip, from 89,000 in 2003, to 201,000 in 2004, [...]

Tagged as: adwords, cpc, google, keywords, paid traffic, ppc, quality score, sem

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Google continue to increase the amount of screen real estate for advertising

by JCDecember 16, 2008 Online Marketing

In these tough economic times Google is also trying to make ends meet, by increasing the amount of ads it runs it should increase its revenue.
This is good for AdWords advertisers; more ads, more traffic. However, there are some issues, one this could damage Google’s web properties, and two, it could de-value the traffic. It [...]

Tagged as: adwords, google

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Google Zeitgeist 2008

by JCDecember 11, 2008 Media

Always a fun way to remind yourself what the hell happened in the year that just flew by: /zeitgeist2008/

Tagged as: 2008, google

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