We love web apps, and as we’ve said before, we use a lot of them. The only problem with web apps is keeping them all open in 1 browser. Fluid App can help with this…
Are you a Gmail, Facebook, Campfire or Pandora fanatic? Do you have 20 or more browser tabs open at all times? Are you tired of some random site or Flash ad crashing your browser and causing you to lose your (say) Google Docs data in another tab?
If so, Site Specific Browsers (SSBs) provide a great solution for your WebApp woes. Using Fluid, you can create SSBs to run each of your favorite WebApps as a separate Cocoa desktop application. Fluid gives any WebApp a home on your Mac OS X desktop complete with Dock icon, standard menu bar, logical separation from your other web browsing activity, and many, many other goodies.
Source: Fluid.
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More often than not when using NetInsight you’ll want to strip out sections of URL, rewrite parts and modify the query string.
A common task is removing session ids from the page, here is the regular expression you need to remove the session id from the following example:
URL
http://www.pickuppal.com/pup/intro.html;jsessionid=79FG987987987JGDGDK7YTTUYT
Regular Expression pattern
(;jsessionid=[0-9A-F]+)
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regex
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Unica’s NetInsight is the best web analytics software ever!
A few reasons why it works so well for us:
- It allows us to host our own data on our own servers so we don’t share important metrics and conversion data with prying eyes.
- Our NetInsight installation is log file based so we don’t use Javascript code which can sometimes slow page loading times.
- It’s possible to create customised campaigns for every conceivable marketing initiative.
- You can plug-in external data sources and extend the NetInsight database.
- Unica are a talented, accomodating company and whilst they have many big clients they still have time for small business like Sky Rocket Inc..
Dashboards
NetInsight comes with lots of pretty graphs which are arranged into various dashboards. And you can create your own custom dashboard and focus on metrics that are important to you.
Robots & spiders
Because NetInsight uses your website log-files it can report on robots and spiders. This gives you great visibility into how active the search engines are on your site. It also alerts you to non-human script visits, content-scrapers and hacks.
Automatic marketing adjustments
You can also apply customised business rules to NetInsight to trigger various marketing events such as PPC adjustments, special offers, email newsletter and direct mail.
Landing page click-maps
Exactly measure how hot certain area of your landing page are.
Filters
One of my favourite features of NetInsight are the filters. ANY metric can be a filters, and ANY filter can be added on-the-fly to ANY report. It’s super powerful and I don’t know of ANY other analytics program that can match this.
Drilling-Down
Everything report in NetInsight has a hierarchy, and as such you drill down through this hierarchy to refine the data. You can also drill-through from onw report to another creating whole new dimensions for your data.
Date comparison
Easily compare 2 dates in 1 report.
Typed-in search queries
NetInsight can show exactly what people are typing-in to search engines. If you run PPC campaigns you can see how these terms relate to your paid keywords and use this information to improve your campaign.
A/B testing
A/B test anything! Create customise data sets and see them side-by-side.
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We measure everything we do; we keep very fine notes on every cent we spend of your advertising budget. We prepare reports for you that tell you exactly what you have got for your money. How much traffic, sign-ups, registered users, whatever; remember you set the goals! If you use us you will gain more insight into how much these goals are worth to you, and you will be able to compare our reports to your other marketing efforts.
One the main tools we use to manage all this stuff is Unica’s NetInsight. NetInsight is a powerful log-file-based web analytics tool. It can be tailored to manage all kinds of conversion events and is highly configurable.
The market leading analytics tool is Google Analytics, NetInsight beats the Google product in two very important ways: firstly, it uses log-files which means you don’t have to install additional code on your pages which in Google’s case often slow down the load time; secondly, NetInsight frees you to track any type of web traffic whereas Google Analytics is much more restrictive.
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analytics,
netinsight
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