by JCJanuary 6, 2009
Online Marketing
A friend of mine emailed this morning asking why the blog I told her to set-up for her company isn’t doing very well. She is frustrated because she is writing good posts but her Page Rank score is still stuck on 0.
I post my advice here for her and for others….
PR is complicated, sure time [...]
Tagged as:
analytics,
blog,
blogging,
organic traffic,
seo
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by BillySeptember 18, 2008
Online Marketing
Paid traffic
Paid traffic is online traffic that is bought, commonly referred to as PPC (Pay-Per-Click), CPC (Cost-Per-Click), CPM (Cost-Per-1,000-Impressions) & CPA (Cost-Per-Acquisition).
Benefits:
Immediate results
Unlimited keywords
Keywords are flexible
Daily budget can be easily controlled
Paid traffic generally converts much higher than Organic
More control over ad copy
More control of ad placement
Only small design and code changes required on the [...]
Tagged as:
cpa,
cpc,
cpm,
organic traffic,
paid traffic,
ppc,
sem,
seo
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