Posts tagged as:

paid traffic

AdWords ad text video

by JCJune 24, 2009 Online Marketing

More AdWords videos here.

Tagged as: adwords, google, paid traffic, ppc, sem

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1 million AdWords advertisers in 2007

by JCJanuary 10, 2009 Online Marketing

In a regulatory filing with the Securities and Exchange Commission, Google said it had 1 million advertisers as of 2007. If history is any guide, we can expect the number to be much higher now. The number of advertisers on Google has grown at a steady clip, from 89,000 in 2003, to 201,000 in 2004, [...]

Tagged as: adwords, cpc, google, keywords, paid traffic, ppc, quality score, sem

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Paid traffic vs organic traffic

by BillySeptember 18, 2008 Online Marketing

Paid traffic
Paid traffic is online traffic that is bought, commonly referred to as PPC (Pay-Per-Click), CPC (Cost-Per-Click), CPM (Cost-Per-1,000-Impressions) & CPA (Cost-Per-Acquisition).
Benefits:

Immediate results
Unlimited keywords
Keywords are flexible
Daily budget can be easily controlled
Paid traffic generally converts much higher than Organic
More control over ad copy
More control of ad placement
Only small design and code changes required on the [...]

Tagged as: cpa, cpc, cpm, organic traffic, paid traffic, ppc, sem, seo

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