Posts tagged as:

paid traffic

AdWords ad text video

by JC on June 24, 2009 · 0 comments

in Online Marketing

More AdWords videos here.

Tagged as: adwords, google, paid traffic, ppc, sem

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1 million AdWords advertisers in 2007

by JC on January 10, 2009 · 0 comments

in Online Marketing,Rocket Fuel

In a regulatory filing with the Securities and Exchange Commission, Google said it had 1 million advertisers as of 2007. If history is any guide, we can expect the number to be much higher now. The number of advertisers on Google has grown at a steady clip, from 89,000 in 2003, to 201,000 in 2004, 360,000 in 2005 and 600,000 in 2006. (Source: NYT)

Tagged as: adwords, cpc, google, paid traffic, ppc, quality score, sem

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Paid traffic vs organic traffic

by Billy on September 18, 2008 · 2 comments

in Online Marketing

Paid traffic

Paid traffic is online traffic that is bought, commonly referred to as PPC (Pay-Per-Click), CPC (Cost-Per-Click), CPM (Cost-Per-1,000-Impressions) & CPA (Cost-Per-Acquisition).

Benefits:

  • Immediate results
  • Unlimited keywords
  • Keywords are flexible
  • Daily budget can be easily controlled
  • Paid traffic generally converts much higher than Organic
  • More control over ad copy
  • More control of ad placement
  • Only small design and code changes required on the site

Disadvantages:

  • The costs can increase as competition increases
  • Certain verticals such as Real Estate and Travel can be very competitive

Organic traffic

Organic traffic can come from people typing-in your URL to a browser, finding you in organic search listings on sites like Google or seeing your link on 3rd-party sites. As you can’t directly buy organic traffic, there are ways to make your site more likely to receive it; this process is loosely referred to as SEO (Search Engine Optimisation).

Benefits:

  • It’s Free!
  • If you get to the top of the organic search results on Google for a popular keyword you can get incredible volumes of traffic

Disadvantages:

  • Not instant, can be a time-consuming process sometimes requiring a major website re-design
  • Ranking can not be estimated precisely
  • Expensive to implement
  • Ranking is subject to change without warning
  • SEO is Voodoo; a mysterious and somewhat underground practice. This is because certain SEO practices are deliberate attempts to fool search engines
  • Search engines (Google) frown on certain SEO practices because they can effect the validity of their organic listings

Tagged as: cpa, cpc, cpm, organic traffic, paid traffic, ppc, sem, seo

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