Your potential customers decide to visit your website based solely on what they see in your ads when they type in a search query, so ad texts play a crucial role in determining the success of your AdWords advertising.
In the video below we share with you our best practices for creating winning ad texts. These will provide you with ideas to test when writing your ads, which will help to differentiate your business from the crowd and drive even more relevant traffic to your website!
Click fraud is relatively under-control on Google AdWords, but it seems at Facebook it’s rife! Facebook need to get this under-control soon as click-fraud creates very negative PR for their advertising products.
I can testify that when trying to sell PPC campaigns to potential clients, the one thing they have all heard of is click fraud. At Sky Rocket Inc. we manage this by keeping a very close eye on the conversion rate for our clients.
It’s all very well using the tools that search engines provide for researching good keywords, but it’s much more powerful to look at the exact keywords your competitors are using. The best competitive research tools on the market are: Hitwise, Compete.com and KeywordSpy.
We use KeywordSpy because their pricing options are more suitable for our needs. For $89.95 per month you get:
Google Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.
This is the most informative Google have ever been about their complex ad rank system and the influence of CTR, Quality Score and relevancy.
