Posts tagged as:

ppc

Google – Better ad texts, better performance

by adminNovember 13, 2009 Online Marketing

Your potential customers decide to visit your website based solely on what they see in your ads when they type in a search query, so ad texts play a crucial role in determining the success of your AdWords advertising.
In the video below we share with you our best practices for creating winning ad texts. These [...]

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Facebook click fraud

by JCJune 26, 2009 Online Marketing

Click fraud is relatively under-control on Google AdWords, but it seems at Facebook it’s rife! Facebook need to get this under-control soon as click-fraud creates very negative PR for their advertising products.
I can testify that when trying to sell PPC campaigns to potential clients, the one thing they have all heard of is click fraud. [...]

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AdWords keyword expansion video

by JCJune 24, 2009 Online Marketing

More AdWords videos here.

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PPC competitive research…

by adminJune 12, 2009 Online Marketing

It’s all very well using the tools that search engines provide for researching good keywords, but it’s much more powerful to look at the exact keywords your competitors are using. The best competitive research tools on the market are: Hitwise, Compete.com and KeywordSpy.
We use KeywordSpy because their pricing options are more suitable for our needs. For $89.95 per month [...]

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Google AdWords Bidding Tutorial

by JCMay 5, 2009 Online Marketing

New video from Google which covers the important fundamentals of buying PPC traffic for profit: Google AdWords Bidding Tutorial.

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KeywordSpy overview video

by JCApril 30, 2009 Online Marketing

This is a great little video describing the KeywordSpy Overview screens…

KeywordSpy overview video.

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AdWords ad rank video

by JCMarch 15, 2009 Online Marketing

Google Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.
This is the most informative Google have ever been about their complex ad rank system and the influence of CTR, Quality Score and relevancy.

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Google’s Organic Results and Ads Merge…Kind Of.

by JCJanuary 14, 2009 Media

Google’s Organic Results and Ads Merge…Kind Of..

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