Posts tagged as:

quality score

Landing Page Quality Update: Christmas Comes Early for Doc

by adminDecember 18, 2009 Online Marketing

Don’t panic. Determine the source of the problem. Contact Google reps (who may not be able to share very much, but if you are a conscientious business, may sympathize) to ask for a manual review.
via Landing Page Quality Update: Christmas Comes Early for Doc.

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How Does AdWords Determine a Keyword’s Quality Score Before It’s Even Activated? Find Out! | The Adventures of PPC Hero

by BillySeptember 15, 2009 Online Marketing

Recently, I was creating new campaigns and ad groups within a Google AdWords account. I loaded all of my keywords and ad texts, set my bids, reviewed my campaign settings, and I was ready for launch! Once I finished up all the necessary tasks in Google, using AdWords Editor, I downloaded my new campaigns in [...]

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How much effort to recover a low quality adwords account?

by adminSeptember 14, 2009 Online Marketing

Interesting thread on landing page quality and quality score. And really good advice from Netmeg.
IT’S NOT JUST THE SITE.I dunno how many times I have to keep saying this. It’s how the landing page, the ads and the keywords ALL WORK TOGETHER.
Link How much effort to recover a low quality adwords account?.

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1 million AdWords advertisers in 2007

by JCJanuary 10, 2009 Online Marketing

In a regulatory filing with the Securities and Exchange Commission, Google said it had 1 million advertisers as of 2007. If history is any guide, we can expect the number to be much higher now. The number of advertisers on Google has grown at a steady clip, from 89,000 in 2003, to 201,000 in 2004, [...]

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AdWords Quality Score

by JCAugust 21, 2008 Online Marketing

In July 2005, the Google’s AdWords team introduced minimum bids for keywords based on a Quality Score. This system was introduced to manage low-quality websites using Google’s all important revenue generating AdWords product. AdWords has always been a victim of its own success, because it sells the highest quality traffic – in the highest volumes [...]

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