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Don’t panic. Determine the source of the problem. Contact Google reps (who may not be able to share very much, but if you are a conscientious business, may sympathize) to ask for a manual review.
via Landing Page Quality Update: Christmas Comes Early for Doc.
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Recently, I was creating new campaigns and ad groups within a Google AdWords account. I loaded all of my keywords and ad texts, set my bids, reviewed my campaign settings, and I was ready for launch! Once I finished up all the necessary tasks in Google, using AdWords Editor, I downloaded my new campaigns in order to upload them into Yahoo and MSN. This is when I noticed that the keywords I had just launched a few seconds prior already had an AdWords Quality Score attributed to them. Needless to say, I had to do some investigating.
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Interesting thread on landing page quality and quality score. And really good advice from Netmeg.
IT’S NOT JUST THE SITE.I dunno how many times I have to keep saying this. It’s how the landing page, the ads and the keywords ALL WORK TOGETHER.
Link How much effort to recover a low quality adwords account?.
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In a regulatory filing with the Securities and Exchange Commission, Google said it had 1 million advertisers as of 2007. If history is any guide, we can expect the number to be much higher now. The number of advertisers on Google has grown at a steady clip, from 89,000 in 2003, to 201,000 in 2004, 360,000 in 2005 and 600,000 in 2006. (Source: NYT)
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In July 2005, the Google’s AdWords team introduced minimum bids for keywords based on a Quality Score. This system was introduced to manage low-quality websites using Google’s all important revenue generating AdWords product. AdWords has always been a victim of its own success, because it sells the highest quality traffic – in the highest volumes – it has always been attractive to genuine, quality websites and websites at the lower-end of the market, also known as spam.
Under considerable pressure to clean-up its search results and improve the quality of ads for its users the AdWords team chose to use a purely financial measure. The Quality Score system was introduced so that lower quality websites (spam) would have to pay more than higher quality websites. This was smart, because it allowed Google to get the best of boths worlds. On the one hand they improved ad quality, and on the other they maintained a lucrative source of revenue (just at a higher price than before).
4 years later, the overall effect is that the cost of advertising on Google has increased significantly for both spammers and quality website owners and there are still many keywords crowded with spammy advertisements. Today Google has announced a futher update to the Quality Score system, and the AdWords team continue to try and manage the tricky balancing between quality and spam. Web spam is like junk-mail; you can never stop it completely.
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