Sky Rocket Inc. » quality score

More clarity in AdWords for advertisers affected by landing page policy

Billy — Wed, 20 Apr 2011 20:03:25 +0000

Adwords are finally giving more insights into their landing page polices… let’s hope this trend continues and they give more insights to all their other polices.

More clarity in AdWords for advertisers affected by landing page policy

Post from: Sky Rocket

More clarity in AdWords for advertisers affected by landing page policy

Quality Score – Ad Center, where do we stand?

Billy — Fri, 08 Apr 2011 13:59:33 +0000

Ad Center’s Quality Score where do we stand?

As we all know Microsoft’s Ad Center introduced their own version of Quality Score very recently. Most advertisers frustratingly saw a massive drop in impression share, clicks and spend. Although Ad Center support can be very helpful and easier to deal with than adwords support, some very common repsonses were coming back that led me to believe they had no idea about their own quality score system. Answers to questions were very vague, and their solutions were not the ones we wanted to hear.

Time will tell while we all get to grips with the new system. One thing is for certain is that Ad center is no easy traffic source that it once was. That said it is still ever increasing in its market share.

It now seems clear that the good old days of buying broad keyword terms in Ad Center are gone. They have adopted a Google style Quality Score algorithm. Annoying? Yes.

But we had better just get used to it the way we did with Google.

How do I get a good quality score and get my campaigns spending like the old days?

It’s fairly simple really, once you you let go of the old ways of running your ad center account.

It’s time for a spring clean!

clean up you keyword list, get rid of all none performing keywords. This means keywords with a low ctr and zero clicks. Too many non performing keywords will a have impact on your relevancy. Get rid of broad keywords or at least some of them, turn on exact and phrase match. Focus on high CTR keywords and try and expand upon them.
Stuff your landing page with relevant keywords.
Have lots and lots and lots of relevant content on you landing page.
Ad text. Ad text can always be improved, create lots of ad text variation. Re submitting your ads for approval after completing the above points can improve you campaigns performance and might just get them spending again.

Post from: Sky Rocket

Quality Score – Ad Center, where do we stand?

Landing Page Quality Update: Christmas Comes Early for Doc

admin — Fri, 18 Dec 2009 22:34:19 +0000

Don’t panic. Determine the source of the problem. Contact Google reps (who may not be able to share very much, but if you are a conscientious business, may sympathize) to ask for a manual review.

via Landing Page Quality Update: Christmas Comes Early for Doc.

Post from: Sky Rocket

Landing Page Quality Update: Christmas Comes Early for Doc

How Does AdWords Determine a Keyword’s Quality Score Before It’s Even Activated? Find Out! | The Adventures of PPC Hero

Billy — Tue, 15 Sep 2009 11:45:54 +0000

Recently, I was creating new campaigns and ad groups within a Google AdWords account. I loaded all of my keywords and ad texts, set my bids, reviewed my campaign settings, and I was ready for launch! Once I finished up all the necessary tasks in Google, using AdWords Editor, I downloaded my new campaigns in order to upload them into Yahoo and MSN. This is when I noticed that the keywords I had just launched a few seconds prior already had an AdWords Quality Score attributed to them. Needless to say, I had to do some investigating.

via How Does AdWords Determine a Keyword’s Quality Score Before It’s Even Activated? Find Out! | The Adventures of PPC Hero.

Post from: Sky Rocket

How Does AdWords Determine a Keyword’s Quality Score Before It’s Even Activated? Find Out! | The Adventures of PPC Hero

How much effort to recover a low quality adwords account?

admin — Mon, 14 Sep 2009 09:42:55 +0000

Interesting thread on landing page quality and quality score. And really good advice from Netmeg.

IT’S NOT JUST THE SITE.I dunno how many times I have to keep saying this. It’s how the landing page, the ads and the keywords ALL WORK TOGETHER.

Link How much effort to recover a low quality adwords account?.

Post from: Sky Rocket

How much effort to recover a low quality adwords account?

1 million AdWords advertisers in 2007

JC — Sat, 10 Jan 2009 20:58:11 +0000

In a regulatory filing with the Securities and Exchange Commission, Google said it had 1 million advertisers as of 2007. If history is any guide, we can expect the number to be much higher now. The number of advertisers on Google has grown at a steady clip, from 89,000 in 2003, to 201,000 in 2004, 360,000 in 2005 and 600,000 in 2006. (Source: NYT)

Post from: Sky Rocket

1 million AdWords advertisers in 2007

AdWords Quality Score

JC — Fri, 22 Aug 2008 01:23:14 +0000

In July 2005, the Google’s AdWords team introduced minimum bids for keywords based on a Quality Score. This system was introduced to manage low-quality websites using Google’s all important revenue generating AdWords product. AdWords has always been a victim of its own success, because it sells the highest quality traffic – in the highest volumes – it has always been attractive to genuine, quality websites and websites at the lower-end of the market, also known as spam.

Under considerable pressure to clean-up its search results and improve the quality of ads for its users the AdWords team chose to use a purely financial measure. The Quality Score system was introduced so that lower quality websites (spam) would have to pay more than higher quality websites. This was smart, because it allowed Google to get the best of boths worlds. On the one hand they improved ad quality, and on the other they maintained a lucrative source of revenue (just at a higher price than before).

4 years later, the overall effect is that the cost of advertising on Google has increased significantly for both spammers and quality website owners and there are still many keywords crowded with spammy advertisements. Today Google has announced a futher update to the Quality Score system, and the AdWords team continue to try and manage the tricky balancing between quality and spam. Web spam is like junk-mail; you can never stop it completely.

Post from: Sky Rocket

AdWords Quality Score