Posts tagged as:

sales

Businesses still fail to invest in PPC

by JC on December 18, 2008 · 0 comments

in Online Marketing

Selling the concept of PPC to the un-initiated is tough. The value proposition is complicated and requires a lot of explaining and proof. Simply telling businesses that you can get more customers, more economically from PPC doesn’t seem to work. I know, I’ve tried.

Microsoft recently commissioned a small report on this and found that whilst businesses understand the need for a website, they still fail to understand the need to drive traffic to it.

73 percent surveyed would rather do their taxes than start a search marketing plan

It’s very common for business websites to be built with the mentality that people will discover it and love it. This is far from the truth, the shear number of sites online mean that ANY new site will have a seriously tough time reaching its market without some kind of marketing spend.

Andy Beal covers the same report over at Marketing Pilgrim: Small Business Don’t Get It–Still Failing to Invest in Search Marketing.

Tagged as: ppc, sales

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Want more sign-ups, sales & leads?

by JC on August 1, 2008

in Online Marketing

At Sky Rocket Inc., we don’t simply want to increase overall visits to your website, we are much more interested in increasing online events that are important to your business. These events might be leads, sign-ups, registered users, sales, downloads, whatever! In short, we can tailor traffic to suit your business goals.

Why it’s important to focus on specific goals?

The internet is a busy place, and people are surfing around for all sorts of reasons. It’s actually very easy to buy traffic into a website and increase the overall visits as there are many cheap sources of traffic. But unless you are paying close attention to what that traffic is doing, then you have no real clue about how valuable these potential customers are to your business.

Choosing your goals

To control this process you need to decide on the goals at the outset. For most website owners this is very easy, as websites can be split into two broad categories:

Online Sales

Sites that sell a product or service online; where the financial transaction is completed on the website itself.

Offline Sales

Sites that sell a product or services offline; where the financial transaction is completed over the phone, at the store, in fact anywhere that doesn’t involve the website.

If your site does online sales, then your goals will be focused on increasing the amount of sales for all or certain products in your inventory; whereas, if your site does offline sales, your goals will be focused on obtaining information about the customer and their interests to aid the offline sales when it happens.

Want to measure all of this?

Tagged as: goals, leads, sales, sign-ups

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