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Facebook click fraud

by JCJune 26, 2009 Online Marketing

Click fraud is relatively under-control on Google AdWords, but it seems at Facebook it’s rife! Facebook need to get this under-control soon as click-fraud creates very negative PR for their advertising products.
I can testify that when trying to sell PPC campaigns to potential clients, the one thing they have all heard of is click fraud. [...]

Tagged as: facebook, google, ppc, sem

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AdWords ad text video

by JCJune 24, 2009 Online Marketing

More AdWords videos here.

Tagged as: adwords, google, paid traffic, ppc, sem

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AdWords account structure video

by JCJune 24, 2009 Online Marketing

More AdWords videos here.

Tagged as: adwords, google, ppc, sem

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Google Analytics Event Tracking

by JCMay 6, 2009 Online Marketing

This new Event Tracking function now available in Google Analytics is pretty cool. It allows you track off-site clicks from your website. So you can get more insight into where your users are going when they leave your site.
Now, it would be really cool if there was a Wordpress plugin out there that would automatically [...]

Tagged as: analytics, google analytics, sem

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KeywordSpy overview video

by JCApril 30, 2009 Online Marketing

This is a great little video describing the KeywordSpy Overview screens…

KeywordSpy overview video.

Tagged as: adwords, competitors, ppc, sem, seo

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1 million AdWords advertisers in 2007

by JCJanuary 10, 2009 Online Marketing

In a regulatory filing with the Securities and Exchange Commission, Google said it had 1 million advertisers as of 2007. If history is any guide, we can expect the number to be much higher now. The number of advertisers on Google has grown at a steady clip, from 89,000 in 2003, to 201,000 in 2004, [...]

Tagged as: adwords, cpc, google, keywords, paid traffic, ppc, quality score, sem

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Paid traffic vs organic traffic

by BillySeptember 18, 2008 Online Marketing

Paid traffic
Paid traffic is online traffic that is bought, commonly referred to as PPC (Pay-Per-Click), CPC (Cost-Per-Click), CPM (Cost-Per-1,000-Impressions) & CPA (Cost-Per-Acquisition).
Benefits:

Immediate results
Unlimited keywords
Keywords are flexible
Daily budget can be easily controlled
Paid traffic generally converts much higher than Organic
More control over ad copy
More control of ad placement
Only small design and code changes required on the [...]

Tagged as: cpa, cpc, cpm, organic traffic, paid traffic, ppc, sem, seo

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