Posts tagged as:

seo

KeywordSpy overview video

by JCApril 30, 2009 Online Marketing

This is a great little video describing the KeywordSpy Overview screens…

KeywordSpy overview video.

Tagged as: adwords, competitors, ppc, sem, seo

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WordPress SEO Video – Yoast – Tweaking Websites

by JCJanuary 31, 2009 Form & Function

The Wordpress SEO plugin developer, Joost, gives  a detailed presentation on the best Wordpress plugins to use for SEO.
WordPress SEO Video – Yoast – Tweaking Websites.

Tagged as: seo, wordpress, wordpress plugins

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My blog isn’t doing well, any suggestions?

by JCJanuary 6, 2009 Online Marketing

A friend of mine emailed this morning asking why the blog I told her to set-up for her company isn’t doing very well. She is frustrated because she is writing good posts but her Page Rank score is still stuck on 0.
I post my advice here for her and for others….
PR is complicated, sure time [...]

Tagged as: analytics, blog, blogging, organic traffic, seo

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Google’s SEO guide

by JCNovember 25, 2008 Online Marketing

Could this document kill the expensive, hocus-pocus SEO industry? Probably not, but it’s nice to see Google finally offering some concrete advice to websites. This should be required reading for any web designer or developer:
Search Engine Optimization Starter Guide
I particularly like this graphic, as it neatly describes the screen real estate used by organic and [...]

Tagged as: seo

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Paid traffic vs organic traffic

by BillySeptember 18, 2008 Online Marketing

Paid traffic
Paid traffic is online traffic that is bought, commonly referred to as PPC (Pay-Per-Click), CPC (Cost-Per-Click), CPM (Cost-Per-1,000-Impressions) & CPA (Cost-Per-Acquisition).
Benefits:

Immediate results
Unlimited keywords
Keywords are flexible
Daily budget can be easily controlled
Paid traffic generally converts much higher than Organic
More control over ad copy
More control of ad placement
Only small design and code changes required on the [...]

Tagged as: cpa, cpc, cpm, organic traffic, paid traffic, ppc, sem, seo

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