KeywordSpy overview video.

Post from: Sky Rocket

KeywordSpy overview video

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The WordPress SEO plugin developer, Joost, gives  a detailed presentation on the best WordPress plugins to use for SEO.

WordPress SEO Video – Yoast – Tweaking Websites.

Post from: Sky Rocket

WordPress SEO Video – Yoast – Tweaking Websites

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5. My blog isn’t doing well, any suggestions?

I post my advice here for her and for others….

PR is complicated, sure time is a factor, but so are a number of other things. You’re best off looking at analytics and looking at individual hits for the time being (next 6 months).

You need to start looking at the traffic in more detail, did you ever install any analytics? Like we suggested…

To make you feel better: PickupPal.com has a page rank of 5 (very high) and that took 8 months and a lot of hard work and budget. Skyrocket has a lower PR, but we still get a considerable amount of traffic.

There is a lot more you can do; should be doing; and paying us to help you do. The following is listed in order of priority:

1. Install and use analytics (WordPress Stats, Google Analytics or NetInsight)
2. Be more open with your company’s content (you haven’t really done this yet…)
3. Add something to the Blogosphere that isn’t already out their
4. Give something valuable away for free
5. Write posts every single day
6. Your WordPress account could do with being tuned and a number of plugins need to be installed that will help the user experience and your SEO ranking (we can help with this)
7. Design a WordPress theme that is in tune with your companies brand (we can help with that)
8. There are many styles of post that can be more attractive to readers. A classic one is the list post, or “10 best ways to get a job”.  Something about a numbered bullet list of advice stuff seems to work. You’ve probably seen similar posts on other blogs: “10 best Firefox plugins”, “100 best WordPress themes”. These types of posts do perform better than the average.

Does that help, Emma?

Post from: Sky Rocket

My blog isn’t doing well, any suggestions?

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Search Engine Optimization Starter Guide

I particularly like this graphic, as it neatly describes the screen real estate used by organic and paid search listings. What’s really compelling is how much prominence PPC has on this page.

Post from: Sky Rocket

Google’s SEO guide

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Paid traffic is online traffic that is bought, commonly referred to as PPC (Pay-Per-Click), CPC (Cost-Per-Click), CPM (Cost-Per-1,000-Impressions) & CPA (Cost-Per-Acquisition).

Benefits:

• Immediate results
• Unlimited keywords
• Keywords are flexible
• Daily budget can be easily controlled
• Paid traffic generally converts much higher than Organic
• More control over ad copy
• More control of ad placement
• Only small design and code changes required on the site

Disadvantages:

• The costs can increase as competition increases
• Certain verticals such as Real Estate and Travel can be very competitive

Organic traffic

Organic traffic can come from people typing-in your URL to a browser, finding you in organic search listings on sites like Google or seeing your link on 3rd-party sites. As you can’t directly buy organic traffic, there are ways to make your site more likely to receive it; this process is loosely referred to as SEO (Search Engine Optimisation).

Benefits:

• It’s Free!
• If you get to the top of the organic search results on Google for a popular keyword you can get incredible volumes of traffic

Disadvantages:

• Not instant, can be a time-consuming process sometimes requiring a major website re-design
• Ranking can not be estimated precisely
• Expensive to implement
• Ranking is subject to change without warning
• SEO is Voodoo; a mysterious and somewhat underground practice. This is because certain SEO practices are deliberate attempts to fool search engines
• Search engines (Google) frown on certain SEO practices because they can effect the validity of their organic listings

Post from: Sky Rocket

Paid traffic vs organic traffic

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