by BillySeptember 15, 2009
Online Marketing
Recently, I was creating new campaigns and ad groups within a Google AdWords account. I loaded all of my keywords and ad texts, set my bids, reviewed my campaign settings, and I was ready for launch! Once I finished up all the necessary tasks in Google, using AdWords Editor, I downloaded my new campaigns in [...]
Tagged as:
google adwords,
msn,
quality score,
yahoo
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by BillySeptember 15, 2009
Online Marketing
Yahoo (and its competitors) make adjustments to CPC payments out to publishers based on the perceived “quality of traffic.” Supposedly these payments are credited to advertisers, but there is really no way to know. The changes Yahoo implemented appear to make more dramatic adjustments to outbound payments.
via Yahoo Expands Quality Based Pricing. Translation: Publishers Get [...]
Tagged as:
qbp,
yahoo
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