Recently, I was creating new campaigns and ad groups within a Google AdWords account. I loaded all of my keywords and ad texts, set my bids, reviewed my campaign settings, and I was ready for launch! Once I finished up all the necessary tasks in Google, using AdWords Editor, I downloaded my new campaigns in order to upload them into Yahoo and MSN. This is when I noticed that the keywords I had just launched a few seconds prior already had an AdWords Quality Score attributed to them. Needless to say, I had to do some investigating.
via How Does AdWords Determine a Keyword’s Quality Score Before It’s Even Activated? Find Out! | The Adventures of PPC Hero.
Tagged as:
google adwords,
msn,
quality score,
yahoo
Yahoo (and its competitors) make adjustments to CPC payments out to publishers based on the perceived “quality of traffic.” Supposedly these payments are credited to advertisers, but there is really no way to know. The changes Yahoo implemented appear to make more dramatic adjustments to outbound payments.
via Yahoo Expands Quality Based Pricing. Translation: Publishers Get Less.
Tagged as:
qbp,
yahoo
