We measure everything we do; we keep very fine notes on every cent we spend of your advertising budget. We prepare reports for you that tell you exactly what you have got for your money. How much traffic, sign-ups, registered users, whatever; remember you set the goals! If you use us you will gain more insight into how much these goals are worth to you, and you will be able to compare our reports to your other marketing efforts.
One the main tools we use to manage all this stuff is Unica’s NetInsight. NetInsight is a powerful log-file-based web analytics tool. It can be tailored to manage all kinds of conversion events and is highly configurable.
The market leading analytics tool is Google Analytics, NetInsight beats the Google product in two very important ways: firstly, it uses log-files which means you don’t have to install additional code on your pages which in Google’s case often slow down the load time; secondly, NetInsight frees you to track any type of web traffic whereas Google Analytics is much more restrictive.
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